Services

Crisis Communications

Maintain trust. Protect your reputation. The time to prepare for a crisis is before one hits. As important as it is to be operationally prepared, it’s equally important to have a crisis communications plan that goes hand-in-hand with your overall emergency preparedness plans. A plan should be flexible and adaptable, and address how, when, and with whom you will communicate. While you can’t possibly plan for every crisis, you can take important steps in planning how your organization will communicate with its stakeholders in an emergency situation. Your reputation may depend on it.

With an extensive background in crisis communications, including managing internal and external communications for a nursing home provider during the COVID-19 pandemic, I offer a variety of crisis communications services to help your organization before, during and after a crisis:

• Facilitate crisis communications training
• Create or update a crisis communications plan
• Create a communications strategy to address specific emergency or crisis situations within your organization
• Consult on how to effectively use communications channels and platforms to quickly disseminate your messages to key audiences (website, email, social media, text messages, etc.)
• Create talking points and/or other communications (emails, video messages, blog posts, etc.) to address a crisis situation

Media Training

The media can significantly influence how your stakeholders perceive you and it’s an important and necessary channel for sharing information with your audiences. While it may seem intimidating to work with the media, it doesn’t have to be if you’re prepared. Through a customized approach, I will tailor media training to help you become a more effective spokesperson and gain confidence when interacting with journalists. The skills acquired through media training will not only help you better communicate with the press, but with all of your stakeholders.

• Get practical tips on working with members of the media
• Learn how to predict questions, avoid traps, and deliver key messages
• Gain confidence while establishing strong working relationships with journalists
• Practice media interview skills through scenarios tailored for your organization

Executive Communications

Establish leadership credibility. Amplify your mission, vision and values. Effective communications is critical for leaders to establish credibility and maintain trust. Through a variety of strategies and tactics, I help executives align communications that will amplify the company’s mission, vision and values.

• Executive communications plans
• Thought leadership pieces
• Employee communications
• Speeches

Design

I offer clean and simple design services for collateral such as:

• Flyers
• Business cards
• Booklets
• Reports
• PowerPoint/ presentations

Employee Communications

Reach your most important stakeholder. Your employees are the face of your reputation and brand and an effective employee communications program will help your workforce become your biggest brand ambassador. Whether you need to enhance your employee communications program, address workforce challenges, or maintain morale, I’ll work with you to develop creative solutions to improve your relationship with your most important asset.

• Develop communications plans to address specific challenges or initiatives
• Consult on the most effective communications approaches and channels to reach your employees
• Support recruitment and retention efforts through communications strategies and tactics